Individual Giving Conference 2020

iof-logo-website.png30 november 2020

Datum

Maandag 30 november 2020, 10:00 - 17:00

Inhoud

CV-19 has made fundraisers to review Individual Giving through different lenses. Now they must use shifts in donors' behaviour to improve channel performance, pinpoint areas of opportunity for new income, and embed inclusivity into their communications. The Individual Giving conference will help you achieve all this and give you the advice you need to hit your target.

Why book a ticket?

  • Create a plan that makes all your campaigns more impactful
  • Get insight into how public behaviour is shifting and what opportunities this presents for generating income.
  • Four live panels will give you the chance to ask Directors and Head of Individual Giving your most pressing questions 
  • Guarantee your campaigns meet their objectives by learning from the success of your peers on our five on-demand case studies 

BOOK

10:00

Live Panel: Adapting your fundraising to societal shifts in behaviours

  • Lockdown resulted in more people staying at home, what changes in behaviour do we expect in 2021?
  • How will this impact their interaction with different individual giving channels?
  • What opportunities does this create for individual giving fundraisers?
  • Being agile is vital to remaining relevant in this ever-changing situation, what steps must fundraisers take to put it into practise?

Shabby Amini, Independent Consultant
Sophia Smith, Assistant Director Income Generation - Individual Giving, Shelter UK
Symon Russell, Director of Individual Giving, Kent, Surrey & Sussex Air Ambulance Trust
Moderator: Roger Lawson, Director, About Loyalty

11:00  

Break

12:00     

Live Panel: The role of equality, diversity and inclusion in strengthening your storytelling

  • Whatprompted the decision to make your storytelling more inclusive?
  • How have you address saviour syndrome?
  • What steps did you take to showcase stories that empower your beneficiaries?
  • How can you adapt content to be more accessible for disabled supporters?
  • How can other fundraisers influence their leadership to make the similar changes?
  • Small charity: Not everyone can afford a creative agency, what can those with fewer resources do to ensure that their storytelling is more inclusive?

Priya Changela, Direct Marketing and Fundraising Officer, DEC - Disasters Emergency Committee
Stuart Towell, Campaigns & Insight Manager, The Leprosy Mission
Madhu Parthasarathi, UNICEF
Moderator: Elizabeth Balgobin, Head of EDI, The Chartered Institute of Fundraising

13:00     

Lunch

14:00     

Live Panel: Improving channel performance to acquire new donors 

  • Budgets have been cut, what can fundraisers do to reach more donors with less resource?
  • Lockdown made digital channels more important than ever, what can non-digital specialists do to upskill themselves in this area?
  • Direct mail, DRTV and telephone fundraising have had a renaissance as more people are at home, what are the next steps to make the most of this opportunity?
  • Face to face fundraising is returning, what part will it play in your fundraising?
  • How can you make content consistent across channels?

Pearl Saadi, Head of Marketing, Lumos
Becky Cooke, Interim Acquisition Manager, British Heart Foundation
Ruth Stillman, Fundraising and Philanthropy Manager, Corn Exchange Newbury
Becki Young, Head of Individual Giving, CARE International UK
Alexandra McGarry, Direct Marketing Manager - Acquisition, Alzheimer's Research UK
Moderator: Jindy Pal, Senior Consultant, THINK Consulting Solutions

15:00    

Break 

16:00  

Live Panel: Spotting opportunities for new individual giving products

  • How can you stay informed of trends to spot opportunities in the market?
  • Getting buy-in for a product can be as challenging as creating the product, how do you influence others to win their support?
  • Creating a new product requires collaboration across multiple teams, what steps can be taken to ensure this is a smooth process?
  • Value exchange is one of the most popular new products, what will follow this? 

Saira Rahim, Individual Giving Manager, JDRF
Molly Regan, Senior Fundraising Innovation Manager, WWF-UK
Richard Budden, Head of Individual Giving & Legacies, World Jewish Relief
Moderator: Marie-Rose Delauzun, Account Manager, Hubbub

17:00

Chair’s closing remarks

On-demand Programme:

1 

Launching our crowdfunding platform to raise funds to enhance a University student experience

Emily Stokes, Regular Giving Manager, University of Exeter

How we adapted our storytelling to empower our beneficiaries

  • Establishing a need for changing our approach to storytelling
  • Using insight to determine how and why we needed to change our storytelling
  • Examples of shifting our messaging to empower beneficiaries
  • The results we saw from our DM campaigns
  • Working with suppliers to improve our design to speak to a younger audience

Stuart Towell, Campaigns & Insight Manager, The Leprosy Mission

3

Mylenoma's Christmas Stars Appeal: Creating a rewarding donor experience

Alice Cockburn, Individual Giving Officer, Myeloma UK

4

Lessons learnt from our integrated emergency appeal

John Hibbert, Head of Partnership Management, Shelter UK

Becky Harris, Supporter Engagement Manager, Shelter UK

 

All live sessions will be recorded and made part of the On-Demand programme post the event.

This On-Demand programme will be made available for one month post the event.

PRICES 

IoF Individual Member

£29

General

£49

 

BOOK HERE

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Privacy Notice

If you register for an event organised by IoF Head Office, your information will be used to administer your attendance. In some instances this may include collecting special category information, for instance, to provide the appropriate access facilities and for dietary requirements. This information will be accessible under the ‘need to know’ principle and will not be retained post event. We will share anonymised information with venues and caterers in order to ensure the requirements are facilitated. 

Events and conferences organised by Chartered Institute of Fundraising

If you register for an event organised by a Group, your information will be stored in Eventbrite and used to administer your attendance. Eventbrite handle the payments for events on behalf of the IoF Groups and will keep information required for financial legal reasons, to manage refunds and disputes for 7 years. In this respect they are a data controller. For all other data, the IoF is the data controller. 

In some instances we may need to collect special category information, for instance, to provide the appropriate access facilities and for dietary requirements. This information will be accessible under the ‘need to know’ principle and will not be retained post event. We will share anonymised information with venues and caterers in order to ensure the requirements are facilitated.

Only permitted Group Committee Members and Chartered Institute of Fundraising Head Office staff will have access to the personal and special category information you provide.

To view our full privacy policy visit: https://www.institute-of-fundraising.org.uk/privacy-policy/#eventsconferences

FURTHER DETAILS AND CONTACT INFORMATION

Events team

Email: events@institute-of-fundraising.org.uk
Telephone: 020 7840 1040

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