Community Fundraising Conference 2020

iof-logo-website.png16 november 2020


Maandag 16 november 2020, 11:00 - 18:00


Although lockdown has had a big impact on community fundraising, it has also underlined the importance of strong communities for all charities. Now to hit their target, fundraising must approach high-value partners and create new products whilst adapting to the ever-changing situation. This conference will help you achieve all of this through our interactive live programme and on-demand programme of case studies. 

Live programme:


Keynote Panel: Re-building your community fundraising strategy post lockdown

  • Where did we see moments of community fundraising brilliance during lockdown?
  • When do you foresee transitioning back from digital to face to face?
  •  Has your income decreased? What are your plans in 2021 to maximise all opportunities?
  • Predictions with audience vote: How will community fundraising change in the next six months?


Lisa Aubrey, Head of Community Fundraising, Save the Children
Rebekah Ahmed, Head of Events and Community Fundraising, Asthma UK and British Lung Foundation Partnership
Jim Morrison, Head of Community Fundraising, SSAFA, the Armed Forces charity
Lucy Squance, Director of Supporter Led Fundraising, Alzheimer's Research UK




Panel: Transitioning to a relationship fundraising strategy

  • Tips for spotting the most influential community groups for fundraising
  • How can community fundraisers transition from having many small initiatives to managing fewer higher value relationships?
  • What steps must fundraisers take to grow their network and reach influential local groups?
  • How can community fundraisers leverage their relationships to bring in more supporters to other fundraising verticals?


Laura Neale, Head of Partnerships & Community Fundraising, Wellbeing of Women
Ali Terrington, Head of Events, Community and Corporate Fundraising, Guy's and St Thomas' NHS Trust
Paul Munro, Corporate, Community and Events Fundraising Manager, Brooke
Dani-Clare De'ath, Community and Events Fundraising Manager, St Clare Hospice




Panel: Creating community fundraising products and frameworks that will entice people to fundraise for you

  • Tips for finding shaping unique events connected to your cause
  • How can fundraisers harness the passion of their supporters to create new fundraising offerings?
  • How can you use gamification to motivate groups to fundraise?
  • Lock-down showed us that digital is now more important than ever, what are the next steps to leverage this post lock-down?
  • Small charity: What low cost and low-risk fundraising ideas can you integrate into your offering tomorrow?
  • What technology do you see value in investing in to empower your groups to fundraiser further?


Jonathan Roberts, Manager, Community Development, Smile Train UK

Chantelle Ojo, Head of Community and Events Fundraising, Target Ovarian Cancer
Amy Petterson, Head of Community Fundraising, Royal Air Forces Association
Victoria Urquhart, Senior Community Fundraising Officer, Mind
Hannah Awesome, Community Fundraising Manager, Tearfund




Panel: Ask the experts

New for 2020! Seasoned community fundraisers will respond to a series of challenging situations associated with recruiting supporters and stewarding them. The audience will be invited to ask for solutions to their own examples. This is the perfect opportunity to learn how to overcome the day-today challenges of community fundraising and implement practical advice immediately.

Aaron Hearne, Founder, The Liam Charity
Caroline Buckland, Senior Events and Community Manager, King's College London
Joy Jones, Senior Community Fundraising Manager, Diabetes UK
Jenny Jones, Regional Fundraising Manager – West & South, Yorkshire Air Ambulance
Moderator: Jane Curtis, CEO and Founder, The Charity Event Specialists


End of live programme

On-demand programme:


Transforming a potentially small project into +£500,000 of income

  • Building relationships in cafes that became the foundation of the project’s success
  • When it became time to hand over the project to BHF
  • Takeaways for community fundraisers- what can you do tomorrow to increase the value of
  • your partnerships?


Laura Mallinson, Partnerships Manager, British Heart Foundation
Camilla Shelley, Interim Product Development Manager, British Heart Foundation

Creating the right stewardship journey for the supporter and the fundraiser

  • How to ascertain the supporter’s needs
  • Overview of our stewardship tiering system
  • Lessons Learned – what worked and what we need to review


Jessica Sayer, Community Fundraising Manager, Alzheimer's Research UK


Reinventing the UK’s longest running annual fundraising appeal in 8 weeks

Sophie Brightwell, Community and Events Manager, Christian Aid


Moving to a stewardship model that focuses on higher value, lower volume relationships

  • Adapting our stewardship and engage the supporter care team to look after low value
  • relationships
  • How stewardship of regional teams adapted to accommodate fewer high value relationships
  • Results, learnings and takeaways


Linda Noon, Deputy Director of Fundraising, Teenage Cancer Trust
Beccy Murrell, Senior Consultant, THINK Consulting Solutions


All live sessions will be recorded and made part of the On-Demand programme post the event.

This On-Demand programme will be made available for one month post the event.


IoF Individual member 


Non member


Live streamed events use Zoom. Panellists and hosts will be able to see the names of those participating in the event. If you ask a question using the Q&A facility, other delegates may see your name if the Q&A session is in public mode. Please note that names are stored outside of the EEA and United Kingdom in accordance with Zoom’s privacy policy.

On demand webinars use YouTube. We have our own YouTube channel and all tracking will be switched off.

For further information on how your information is used, how we maintain the security of your information and your rights of access to information we hold on you, please see our privacy policy on

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